In a world of fast food, Disney, and other family friendly brands, parents are often hesitant to ask their kids about the company’s latest, hottest products.
In the wake of a recent shooting at a movie theater, Disney and its parent company, 21st Century Fox, are starting to offer parents more information on its new accessories and products, such as its new gun purse.
As part of the company-wide effort to increase security at its stores, Disney’s parent company also unveiled new, new products, including a $50 gun-purse.
“We’ve made it a little easier to buy the gun-carrying bag, which is a little more discreet, and it’s more of a pocket item that is not going to make it into the hands of kids,” said John Schumacher, senior vice president of entertainment at Disney.
Disney also has partnered with the FBI to offer the gun purse at its retail stores in the United States.
Disney and 21st.com have not shared the names of the retailers that will sell the gun pouch.
However, the gun bag was listed as an item on a Walmart store’s online inventory on Tuesday.
Disney’s gun-bag will not be available at Disney’s stores in some states, but retailers that do sell it can still order it online.
Schumacher said the gun belt is a “little bit of a change for us” because it is a new accessory, but the company has not yet finalized which stores will be able to sell it.
The gun pouch is Disney’s latest accessory, and the gun is Disney product, but it is not part of Disney’s offerings, Schumachers said.
Schuessler said Disney’s decision to offer a gun pouch was prompted by the Orlando mass shooting, in which 49 people were killed and more than 50 were wounded.
He said Disney is committed to creating an environment where people feel comfortable buying a gun-bearing item.
“It’s a very personal and personal issue, and I think the way you address that is through thoughtful product choices,” Schuessler told Recode.
Disney has a history of supporting law enforcement, including when it helped with the response to the 2010 San Bernardino, California, mass shooting.
Schumer said the company plans to launch the gun pack in about a dozen cities over the next few months, and that the company is also working with the National Association of Secretaries of State to determine if it should be legal in some jurisdictions.
Schmidt said the NRA has been in touch with Disney and will be reviewing Disney’s new accessory.
“They are really working on a range of solutions, but we are definitely working with them,” he said.
“It’s not something we are making a decision on right now.”
Schumachers comments came on the same day that a group of New Jersey state lawmakers introduced a bill that would allow guns in public schools.
It was sponsored by Republican state Rep. Jim Patterson and Democrat State Sen. Bob Kroll, who both said the bill would help schools deal with gun violence.
The New Jersey bill, called the Safety for All, would allow schools to ban guns in their classrooms, and allow teachers to request training on how to use them safely.
Schools could also set up restrictions for guns on campus, such in the locker room, in the cafeteria, and in the bathroom, and prohibit guns from students’ locker rooms.
The bill would also require students to have a parent present at all times while a gun is in their locker room.
The bill also would prohibit guns in schools, libraries, playgrounds, and public transportation.